Strategic content leader driving growth through thought leadership and data-driven storytelling

I'm a seasoned content strategist and marketing leader with 10+ years of experience in B2B SaaS, brand storytelling, and demand generation. My expertise lies in crafting high-impact content strategies that drive brand awareness, SEO growth, audience engagement, and marketing pipeline.

What I bring to the table:

• Proven success in scaling content marketing efforts to 10x traffic growth.
• Expertise in SEO, content operations, and thought leadership.
• Track record of executing high-performing top of funnel brand campaigns.
• Strong leadership in building and managing global content teams.

I specialise in transforming complex ideas into compelling narratives that drive measurable business results. My approach blends data, creativity, and strategic execution to maximise content impact across multiple channels.

Let’s connect to discuss how I can help your brand create a winning content strategy.

Testimonials

“Michael is a top-notch writer. With his considerable experience and creativity, he can craft web content with the aim of reaching and engaging the target audience ... Michael has excellent people skills. Through his efforts, we are now working more closely with design and development teams throughout the company.” - Rebecca Connelly, Freelance Content Strategist

“Besides being an excellent communicator, Michael is also a naturally active listener who asks relevant, thoughtful questions to gather details, challenge a point of view, or suggest an alternative.” - Marco Spinello, EclecticIQ

“He's the kind of person on whom you can rely to get things done and make them in time, he's competent, always willing to help and open to any kind of new challenges.” - Gigi Picazio, Shutterstock

“He's good in a team, and isn't afraid to take the lead … He easily makes friends all over the business.” - Kate M. Stam, Booking.com