This handful of sample articles gives a flavour of some of the writing work I produce.
If your content isn’t building your brand or your pipeline, what’s the point?
I turn scattered content efforts into revenue-driving machines with strategy, storytelling, and SEO that's more than keywords and character counts.
I help B2B brands cut through the noise with content that gets attention.
If you’re tired of publishing stuff that wanders around lost in the void, I can help. Think strategic storytelling, headlines that deliver, and messaging that makes sense.
I've built global content strategies, scaled blog traffic 10x, and increased brand consideration by 56%. I can do the same for you.
Let’s make your content actually work. You bring the business goals, I’ll build the content strategy. No posturing, no jargon. Pure content magic.
Where content strategy meets real-world impact. This is the kind of value I can offer your organisation:
"Michael not only improved our brand awareness and consideration in key international markets, but he also implemented effective ways to measure success. He skillfully leveraged multiple levers, from close collaboration with the campaigns team to carefully chosen channels and partnerships—all while making the most of a tight budget through creative and strategic execution."
Julien Rio, Head of International Marketing, RingCentral
"Michael is a great manager, always available and supportive, driving the best out of his team and fostering a deeply collaborative, performing, honest and fun work environment. Content-wise, he's one of these people who make it look easy to write a piece of strong, easy-to-read and convincing content. He knows his stuff, has good writing style, brings in new ideas, finds the best way to keep his content library up to date, current and in line with the brand."
Lucie Saunois, Senior Content Marketing Manager, KBRW
"Michael has a way with words. His writing is genuinely fun and engaging, even when it's got a commercial or strategic aim. There are several stakeholders at Spil Games who specifically ask for his help on projects - the best kind of compliment!"
Kate Stam, UX Copywriting Lead, Booking.com
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This handful of sample articles gives a flavour of some of the writing work I produce.