Case Study: Boosting Brand Awareness & PR for RingCentral

Challenge: Despite being a global leader in cloud communications, RingCentral had low brand recognition in international markets, limiting its ability to compete with regional players.

Strategy:

• Developed a multi-channel brand awareness campaign integrating content marketing, PR, and social media.
• Established a thought leadership program featuring executive insights and market trends.
• Localized content and PR messaging to better resonate with diverse international audiences.

Execution:

• Managed a $1.5M annual budget and an international team to execute strategic brand campaigns.
• Partnered with leading industry publications to place high-impact guest articles.
• Created a robust employee engagement program, aligning internal teams with brand messaging.

Results:

• 56% increase in brand consideration across international territories.
• Doubled organic social engagement within a year.
• 14% improvement in employee clarity of purpose and engagement.