← Back to portfolio

Case Study: SEO Growth

Published on

Challenge

RingCentral’s local blog and website were struggling with stagnating web traffic, low engagement and low conversion. The existing approach lacked strategy, leading to missed opportunities in capturing and converting demand.

Strategy

  • Conducted a strategic audit to identify gaps between existing SEO targeting and relevant, high-potential keywords.
  • Developed a content framework focusing on relevant topics aligned with customer pain points and campaign messaging.
  • Introduced structured content calendars and a streamlined content production workflow.
  • Optimised existing high-performing content for better visibility.

Execution

  • Led a content and web team and collaborated with SEO specialists to implement an aligned, strategic content plan.
  • Established a new content production process, improving efficiency and scalability.
  • Increased content syndication across owned platforms to boost reach.
  • Used blog performance data to demonstrate the necessity of optimisation in drawing and converting relevant traffic, driving alignment with campaign strategy.

Results

  • 10x growth in blog traffic over three years.
  • 50% increase in organic lead generation.